This study investigates the conceptual metaphors of dunyā (worldly life) and ākhirah (the Hereafter) in the Qur’an through the lens of Conceptual Metaphor Theory (CMT). While these concepts are central to the Qur’anic worldview, their metaphorical framing remains under-researched. Adopting a qualitative analytical method, this research examines a corpus of over 170 Qur’anic verses where these terms appear. The analysis reveals that the Qur’an represents dunyā primarily through source domains of play and amusement, transience, inferiority, life cycle, hypocrisy, and commercial trade, while ākhirah is conceptualized as true life, a permanent abode, ultimate good, and a final harvest. Findings demonstrate that these metaphors function not merely as rhetorical devices but as cognitive frameworks that shape the moral and existential orientation of the human subject. By contrasting the ephemeral, deceptive nature of worldly life with the stability and reality of the Hereafter, the Qur’anic metaphors provide a robust ethical guide for human conduct. The study concludes that understanding these cognitive patterns is essential for deeper theological and linguistic interpretations of the Qur’anic text.